Series 3: Marketing

How do I decide where to advertise so it’s the most effective?

Today’s media landscape is more diverse than at any time in our history. That means that you have more options than ever to choose where you advertise. But which ones are right for you?

In this video, we’ll take you through all of the main options, divided into two groups: ‘new media’ and ‘old media’.

Of course, new media refers to all things online. In just two decades, new media had grown from next to nothing to about half of the total market.

But that doesn’t mean that old media, which includes newspapers, TV, radio, magazines and billboards, is no longer relevant or about to disappear entirely.

In all cases to spend your money most effectively, you need to be able to answer the questions:

• Who exactly are the potential customers you’re trying to reach?
• What sorts of media are they consuming?
• When and how are they consuming that media?
• How cost-effectively can you reach each potential customer via each of these media options?

This episode will give you more helpful details and case studies.

Watch Video Four: Where to Advertise

Book an Obligation Free Consultation

If you are struggling with the topic in this video, or want to improve this area of your business with new strategies and a proven formula for success, then complete the form here now, to book an obligation free consultation with Phil Latz.

Phil will meet with you for one hour, free-of-charge, to listen to your current situation. He will help you to hone in upon the key issues and strategies that will make the most impact, no strings attached.

It will only take you 30 seconds to activate change! You have everything to gain and nothing to lose! 

How can I develop a successful business brand?

I know that many small business owners find the whole world of advertising stressful. It’s a bit like going to the dentist. They know they have to do it, but really don’t enjoy the experience.

In this video, I give you key tools so that you can get better results for your advertising investments.

Because the topic of Advertising is so broad, I’m splitting it into two episodes.

In this first episode, you’ll learn about what to advertise, being guided by the five C’s:

• Consistency
• Catchy
• Context
• Content
• Chronology

Get these right and another C will follow… cash!

Watch Video Three: Advertising

Book an Obligation Free Consultation

If you are struggling with the topic in this video, or want to improve this area of your business with new strategies and a proven formula for success, then complete the form here now, to book an obligation free consultation with Phil Latz.

Phil will meet with you for one hour, free-of-charge, to listen to your current situation. He will help you to hone in upon the key issues and strategies that will make the most impact, no strings attached.

It will only take you 30 seconds to activate change! You have everything to gain and nothing to lose! 

How can I develop a successful business brand?

Your brand is so much more than just your logo. Successful businesses understand the importance of branding. They respect key laws of branding and build their ‘brand equity’, that is, the value of their brand.

Brands can be worth many billions of dollars. Think of the Golden Arches or Flying Kangaroo. Your logo’s ultimate power is that it represents the positive attributes of your company at a single glance.

You need to start by defining exactly what key attributes you want your brand to stand for. Then we’ll share how to create your own logo and corporate style.

The final hurdle, at which so many small businesses stumble, is to then use your brand and style consistently across everything that you do.

If you follow the simple steps in this video and take control of your branding, you’ll gain a competitive edge in your marketplace and build your brand equity.

Watch Video Two: Branding

Book an Obligation Free Consultation

If you are struggling with the topic in this video, or want to improve this area of your business with new strategies and a proven formula for success, then complete the form here now, to book an obligation free consultation with Phil Latz.

Phil will meet with you for one hour, free-of-charge, to listen to your current situation. He will help you to hone in upon the key issues and strategies that will make the most impact, no strings attached.

It will only take you 30 seconds to activate change! You have everything to gain and nothing to lose!