Videos

How do I build customer awareness through marketing?

Customer newsletters are hard work! Many business owners start writing newsletters with the best of intentions, but they peter out after a few months due to the sheer amount of time and thought they require.

In this video, I share with you the keys to successfully building your mailing list and regularly sending out effective newsletters.

I take a pragmatic approach. Whereas some spruikers will urge you to send weekly or even more frequent newsletters, I think that in the real world, this can lead to fatigue, both on the part of the writer and the reader.

I’ll also give you advice on what content to include and how to measure your success.

Watch Video Nine: How to Stay Front of Mind with Your Customers

Book an Obligation Free Consultation

If you are struggling with the topic in this video, or want to improve this area of your business with new strategies and a proven formula for success, then complete the form here now, to book an obligation free consultation with Phil Latz.

Phil will meet with you for one hour, free-of-charge, to listen to your current situation. He will help you to hone in upon the key issues and strategies that will make the most impact, no strings attached.

It will only take you 30 seconds to activate change! You have everything to gain and nothing to lose! 

Is it still worth having a website for a small business?

Although social media is more immediate for many of your customers and websites are almost old fashioned in comparison, there’s still an important place for a well-designed, user-friendly website for all but the smallest of businesses.

Remember that you own and control your own website, whereas your Facebook page or your page on any other social media, is ultimately just a page on someone else’s website.

They could close you down without warning at any time.

In this video, we’ll look at static vs active websites, which is best for you and give you some simple tips to get the best return on your investment into your website.

Watch Video Eight: Why Your Website is Still Important

Book an Obligation Free Consultation

If you are struggling with the topic in this video, or want to improve this area of your business with new strategies and a proven formula for success, then complete the form here now, to book an obligation free consultation with Phil Latz.

Phil will meet with you for one hour, free-of-charge, to listen to your current situation. He will help you to hone in upon the key issues and strategies that will make the most impact, no strings attached.

It will only take you 30 seconds to activate change! You have everything to gain and nothing to lose! 

What is the best use of social media and public relations?

This video is confession time. You’ll hear personal confessions of failings in our own business, both related to Social Media and Public Relations. But from every mistake, we learn… right?

If you’re wondering how to efficiently create good social media content this video will give you some good ideas.

In the second part of this video, we move on to public relations.

The media landscape has been revolutionised over the past two decades. There are now more journalists working in public relations now than for media organisations. Because media organisations are so strapped for cash these days, much of their content is fed to them by public relations agencies.

Therefore, using a public relations agency can be a cost-effective way of marketing for even quite small businesses, particularly when you’re coming up to a milestone event such as a birthday sale, moving premises, opening in a new location or many more possibilities.

In keeping with our confession theme, we’ll finish this video with a case study of when we had brilliant success using public relations, then snatched defeat from the jaws of victory. Please learn from our mistakes!

Watch Video Seven: Social Media & Public Relations

Book an Obligation Free Consultation

If you are struggling with the topic in this video, or want to improve this area of your business with new strategies and a proven formula for success, then complete the form here now, to book an obligation free consultation with Phil Latz.

Phil will meet with you for one hour, free-of-charge, to listen to your current situation. He will help you to hone in upon the key issues and strategies that will make the most impact, no strings attached.

It will only take you 30 seconds to activate change! You have everything to gain and nothing to lose! 

Why is it important to look presentable and professional?

Most business owners agree that their most important asset, central to the success of their business, is their team. So why do so many neglect the physical presentation of their team and business?

In this video, we’ll discuss what is appropriate for your team in terms of uniforms, name badges and more.

The business world has changed forever and online meetings are now an integral part of the landscape.

But it’s amazing how many business people are more casual about their appearance at those meetings than they would be if they were at their office or any other form of physical workplace.

That’s why we’ll also discuss simple steps you can take to make your online presence more professional.

Taking care with the presentation of your team and business helps you look more professional. That in turn will inspire the confidence of your current and potential future customers. It will increase their perceived value and the price they’re prepared to pay for your goods or services – and that’s important to your bottom line!

Watch Video Six: Team and Physical Presentation

Book an Obligation Free Consultation

If you are struggling with the topic in this video, or want to improve this area of your business with new strategies and a proven formula for success, then complete the form here now, to book an obligation free consultation with Phil Latz.

Phil will meet with you for one hour, free-of-charge, to listen to your current situation. He will help you to hone in upon the key issues and strategies that will make the most impact, no strings attached.

It will only take you 30 seconds to activate change! You have everything to gain and nothing to lose! 

What is the best type of signage for my business?

Signs are one of the oldest forms of advertising, dating back centuries. But they’re still important, even in today’s internet-driven economy.

Signage is another key marketing platform where the larger, more sophisticated companies do it so much better than small, independent businesses.

Your signage must not look cheap. It’s not just what you say but how you say it.

Signage is not just conveying your intended message, but subliminal messages.

In this video, we’ll examine a whole range of practical considerations around signage, then finish with a case study from the first business we ever owned.

In that example, signage was a key factor that enabled us to grow the business and sell it within two years for almost double our purchase price.

Watch Video Five: Signage

Book an Obligation Free Consultation

If you are struggling with the topic in this video, or want to improve this area of your business with new strategies and a proven formula for success, then complete the form here now, to book an obligation free consultation with Phil Latz.

Phil will meet with you for one hour, free-of-charge, to listen to your current situation. He will help you to hone in upon the key issues and strategies that will make the most impact, no strings attached.

It will only take you 30 seconds to activate change! You have everything to gain and nothing to lose!