Videos

Marketing | Where To Advertise

How do I decide where to advertise so it’s the most effective?

Business Coaching Videos: Where to Advertise

Today’s media landscape is more diverse than at any time in our history. That means that you have more options than ever to choose where you advertise. But which ones are right for you?

In this video, we’ll take you through all of the main options, divided into two groups: ‘new media’ and ‘old media’.

Of course, new media refers to all things online. In just two decades, new media had grown from next to nothing to about half of the total market.

But that doesn’t mean that old media, which includes newspapers, TV, radio, magazines and billboards, is no longer relevant or about to disappear entirely.

In all cases to spend your money most effectively, you need to be able to answer the questions:

Who exactly are the potential customers you’re trying to reach?
What sorts of media are they consuming?
When and how are they consuming that media?
How cost-effectively can you reach each potential customer via each of these media options?

This episode will give you more helpful details and case studies.

Watch Video Four: Where to Advertise

Book an Obligation Free Consultation

If you are struggling with the topic in this video, or want to improve this area of your business with new strategies and a proven formula for success, then complete the form here now, to book an obligation free consultation with Phil Latz.

Phil will meet with you for one hour, free-of-charge, to listen to your current situation. He will help you to hone in upon the key issues and strategies that will make the most impact, no strings attached.

It will only take you 30 seconds to activate change! You have everything to gain and nothing to lose!

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Marketing | Advertising

How can I develop a successful business brand?

I know that many small business owners find the whole world of advertising stressful. It’s a bit like going to the dentist. They know they have to do it, but really don’t enjoy the experience.

In this video, I give you key tools so that you can get better results for your advertising investments.

Because the topic of Advertising is so broad, I’m splitting it into two episodes.

In this first episode, you’ll learn about what to advertise, being guided by the five C’s:

Consistency
Catchy
Context
Content
Chronology

Get these right and another C will follow… cash!

Watch Video Three: Advertising

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It will only take you 30 seconds to activate change! You have everything to gain and nothing to lose!

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Marketing | Branding

How can I develop a successful business brand?

Your brand is so much more than just your logo. Successful businesses understand the importance of branding. They respect key laws of branding and build their ‘brand equity’, that is, the value of their brand.

Brands can be worth many billions of dollars. Think of the Golden Arches or Flying Kangaroo. Your logo’s ultimate power is that it represents the positive attributes of your company at a single glance.

You need to start by defining exactly what key attributes you want your brand to stand for. Then we’ll share how to create your own logo and corporate style.

The final hurdle, at which so many small businesses stumble, is to then use your brand and style consistently across everything that you do.

If you follow the simple steps in this video and take control of your branding, you’ll gain a competitive edge in your marketplace and build your brand equity.

Watch Video Two: Branding

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It will only take you 30 seconds to activate change! You have everything to gain and nothing to lose!

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Maximising Your Profit | How You Can Get Out of Bad Debt

What is the difference between good and bad debt?

Business Coaching Videos: How You Can Get Out of Bad Debt

Few things give you more worry and that sick feeling in your gut than having debts that you can’t pay off.

I know this from personal experience. Fortunately, through reading and listening to good advice, we gradually paid off and closed all of our credit cards, car loans, overdraft, accounts payable and other forms of debt.

So I now know what it feels like not to have all of these debts hanging over my head, and I can tell you that it feels a lot better!

If you’ve ever felt the worry of having these sorts of debt, then this video is for you.

I’ll start by examining the real reasons we go into debt. Then explain my definitions of assets and liabilities, good debt and bad debt. Once I’ve laid the groundwork I’ll give you some tips on how to get out of bad debt.

There’s no magic bullet here. It took us time to transition from our bad debt situation to our situation today. But even when you start the journey, you’ll feel a lot better!

Watch Video Ten: How You Can Get Out of Bad Debt

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It will only take you 30 seconds to activate change! You have everything to gain and nothing to lose!

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Maximising Your Profit | Begin with the End in Mind

Why is it so important to have a clear business end game?

Business Coaching Videos: Begin with the End in Mind

All new business owners start out wide eyed and optimistic, or at least they should be starting that way!

Although it’s counter-intuitive, the very beginning is also the time to put some thought and planning into how your business will end.

From a business owners’ perspective, the end, usually means either selling the business, handing it over to the next generation, or closing it down.

Over my decades in business media, I’ve seen so many examples of owners who do not end their businesses well.

Fortunately, my personal business life experience has included successfully selling four businesses, three of which we started from scratch.

In this video, I’ll be sharing some of the lessons that we learned the hard way over our past three decades in business so that you can also successfully begin with the end in mind.

Watch Video Nine: Begin with the End in Mind

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It will only take you 30 seconds to activate change! You have everything to gain and nothing to lose!

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