What does it mean to take collective action?
As business owners we’re often very ‘self reliant’ and ‘self made people’.
But in any industry, individual businesses do best when they understand that they’re part of a wider ecosystem and need to stay connected, just like a branch and its leaves will die unless they’re connected to the tree.
Yes, this does mean speaking with your competitors but that’s almost always beneficial for both parties.
In this video, we look more closely at what those benefits may be and why there are certain mutually beneficial things that can only be done collectively as an industry.
Watch Video Nine: Taking Collective Action
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