Latz Business Coaching

Helping You Succeed

YouTube Channel

Would you like to learn more about how to create and run a successful business? Then the business coaching videos on my YouTube channel are a great place to start!

You can subscribe now, free of charge, to receive new business coaching videos every fortnight. I am planning to produce over 100 business coaching videos, divided into 14 series, covering the topics below.

If you need particular information and don’t want to wait for the video, then please call me and I’d be happy to help you now with the details of any of these topics.

My channel is branded The Latz Report. You can watch any of my business coaching videos now by clicking on this link. Please remember to subscribe while you’re there!

Series 1: Personal Growth

  1. Introduction to personal growth series
  2. Goal Setting. Start with self-knowledge and understanding your motivations. Bike racing, coaching story, sharing goals
  3. Continuous learning. Things that rob your time. Mentors, surrounding yourself with positive people
  4. Taking personal responsibility. The difference between successful and unsuccessful business owners
  5. Work / life balance. Family time. How to separate your business from yourself. Having your business work for you, not the other way around
  6. The four quadrants, urgency vs importance
  7. Putting big rocks in the bucket first
  8. Health, diet, exercise, mental breaks, holidays, being in the moment
  9. Taking collective action in your industry. Building relationships with peers, competitors
  10. Giving back. How and why. What’s in your hand? Doesn’t just have to be cash

Series 2: Maximising Your Profit

  1. Introduction to finance series
  2. Financial statements. Monthly tracking of kpi’s
  3. Turnover is vanity, profit is sanity. What gets measured gets improved
  4. Cashflow. Cash is king. How to set up a cashflow projection
  5. Profit first. Setting aside money for profit, tax, super etc
  6. Five ways to increase profitability. How to measure these five key parameters
  7. The true cost of discounting
  8. Six steps to results
  9. Begin with the end in mind, making sure that your business is saleable – at any time
  10. Debt. Understanding good debt vs bad debt. Getting out of bad debt. Understanding the difference between an asset and a liability

Series 3: Marketing

  1. Introduction to Marketing series
  2. Branding
  3. Advertising
  4. Signage
  5. Staff uniforms and presentation
  6. Social Media
  7. Websites
  8. Email lists & Newsletters
  9. Referrals and reviews
  10. Events, shop rides, demo bikes
  11. Community engagement & sponsorships
  12. USP’s, Guarantees

Series 4: Selling

  1. Introduction to selling series
  2. Listen, care, close
  3. Dealing with objections
  4. Product knowledge
  5. Lifetime value of customer
  6. Upselling, bundling, resisting discounting

Series 5: Merchandising

  1. Introduction to Merchandising series
  2. Retail premises: window display, entrance, layout and flow, workshop placement, air conditioning / heating
  3. Pleasing all five senses: sound, smell, touch, sight and taste
  4. Product selection. Good, better, best. Depth of stock, range of brands, backup supply options
  5. Product display – shelving, lighting, layout, adjacencies, adding value by elevating, eyeline is the buy line
  6. Maximising impulse sales. Facing your stock. Increasing sales through self service vs minimising theft. Don’t put it behind glass!
  7. Don’t be shop blind!

Series 6: Premises

  1. Introduction to premises series
  2. Rent or Buy, maximising cubic space, lease negotiations, fit out costs and options, optimum size, maximum cost per metre per year
  3. Location research: destination sites vs impulse sites, location of competitors, grouping of shops, calculating catchment area
  4. Staffing efficiencies related to layout. The challenge of multiple rooms, multiple floors, multiple entrances etc
  5. Security during trading hours: staff theft, shop lifting, sensors, cameras, locking stock, placement relative to door, staff, cash security systems, customer change room protocols
  6. Security after hours: alarm system options, video systems, anti ram raid bollards and planters, locks, shutters, security options for windows, weak points – rear doors, roof access, product coding, batching, tagging
  7. Making the leap to a multi-premises business. Should you do it at all? Why it’s so much harder than you think, why so many fail and how to do it successfully
  8. Future proofing, identifying bottlenecks, provisioning for growth

Series 7: Stock Control

  1. Introduction to stock control series
  2. Minimising number of suppliers
  3. Managing supplier relationships. Not letting reps rob your time, or your staff’s time
  4. Setting up vendor refill / pre-determined minimum stock level
  5. Measuring stock turns and setting kpi’s
  6. Optimising sizes for clothing, bikes, shoes etc
  7. How not to be a show room for someone else’s mail order company
  8. Finding and taking advantage of supplier discounts for order multiples, prompt payment, pre-payment, end of season run outs, getting buy in on annual sales etc

Series 8: Staff and Systems

  1. Introduction to staffing series
  2. Recruitment by elimination process
  3. Staff training
  4. Staff incentives & motivation, kpi’s and performance reviews, the praise sandwich
  5. Flexible employment, advantages of employing women
  6. Delegation, directly responsible individual (DRI)
  7. Organisation chart, who reports to who
  8. Get the right people on the bus first, then worry about which seats they’re in

Series 9: Book Review and Resources

Create a recommended reading list and summarise a few best-selling books including:

  1. Introduction to book review & resource series
  2. Good to Great
  3. Rich Dad Poor Dad
  4. The Millionaire Next Door
  5. Seven Habits of Highly Effective People
  6. Profit First
  7. 22 Irrefutable Laws of Marketing
  8. Richest Man in Babylon

Series 10: Workshop (Bike Industry Specific)

  1. Introduction to workshop series
  2. Your workshop as theatre
  3. Your workshop as a point of difference to mail order
  4. Your workshop as a profit centre. Hourly rates, package deals, add on sales / training staff to upsell. Tracking billable hours per employee hour. Differential rates for high value work
  5. Workshop systems for checking bikes in, quoting, recording jobs, contacting the customer when extras pop up, assessing correct parts needed and ordering, storing and organising bikes in, bikes out
  6. When to do yourself and when to send to a specialist service centre. Building wheels vs buying pre-built
  7. Workshop logistics: tool storage and use, work stands, bike and part cleaning, waste product recycling

Series 11 Additional Income (Bike Industry Specific)

  1. Introduction to additional income series
  2. Bike hire
  3. Bike tours
  4. Bike fit. Subletting to professionals such as physio, bike fitters etc
  5. Onsite repairs at events, mobile mechanics, bike fleet sales and servicing
  6. Café within your store
  7. Selling extras – finance, insurance

Series 12 Exit Strategies

  1. Introduction to exit strategy series
  2. Realistic expectations
  3. Preparing for sale: financials, stock, premises, staff, IP, documentation
  4. Confidential or public? Hiring a broker. Other help
  5. Everything’s negotiable. Staying on, non-compete, vendor finance
  6. What next?

Series 13: Interviews with Business Leaders

  1. Payright CEO’s Piers and Myles Redward

Series 14: Response to Viewer Questions

If you like the business coaching videos on my YouTube channel, please get in touch today to find out how I can personally help your business to achieve the results you are looking for.

Book your free consultation